Podcast Episodes
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Post-Roll is Bulls#!& w/ Dane Cardiel
Episode 13
Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel …
Published on 4 years, 5 months ago
Targeting Demographics in Podcasting w/ Jay Green
Episode 12
Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how markete…
Published on 4 years, 5 months ago
Spotify is in it to Win it w/ Griffin Caprio
Episode 11
Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they …
Published on 4 years, 6 months ago
Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider
Episode 10
Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how …
Published on 4 years, 6 months ago
Can American Podcasting Learn From France? w/ Sarah Toporoff
Episode 9
Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global…
Published on 4 years, 6 months ago
The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso
Episode 8
IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those …
Published on 4 years, 6 months ago
The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse
Episode 7
Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.…
Published on 4 years, 7 months ago
How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh
Episode 6
Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future …
Published on 4 years, 7 months ago
Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland
Episode 5
Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry …
Published on 4 years, 7 months ago
What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help) w/ Mark Steadman
Episode 4
OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping a thing of the past.
Key Links:Mark Steadman of Po…
Published on 4 years, 7 months ago