Podcast Episodes
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The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse
Episode 7
Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.…
Published on 4 years, 3 months ago
How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh
Episode 6
Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future …
Published on 4 years, 4 months ago
Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland
Episode 5
Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry …
Published on 4 years, 4 months ago
What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help) w/ Mark Steadman
Episode 4
OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping a thing of the past.
Key Links:Mark Steadman of Po…
Published on 4 years, 4 months ago
Losing Your Cookies: Podcast Advertising and Digital Identity w/ Rishabh Jain
Episode 3
How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital and podcast advertising impact how we gather data?
K…
Published on 4 years, 4 months ago
The Wild West of Podcasting and the Apple Watch, w/ Dave Zohrob
Episode 2
Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key Links:Dave Zohrob of ChartableArticle: https://soundsprofitable.com/…
Published on 4 years, 5 months ago
Unpacking The Challenges of Geotargeting w/ Jason Hanson
Episode 1
In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What’s the next stage of this tool?
Key Links:Jason Hanson of WrapifyArticle: …
Published on 4 years, 5 months ago