Episode Details

Today in the business of podcasting:

• Tom Webster shares new Sounds Profitable research from a survey of 5,473 Americans on whether people would watch an AI-generated revival of a canceled favorite show. The split is nearly even, at 45% likely and 41% unlikely, and views on AI hosts predict the answer best.
• RAJAR now measures both listening to and watching podcasts in the U.K., putting total weekly podcast consumption at 35% of the population, up from 26.9% for listening alone.
• Triton Digital completes what it calls the first fully automated, AI-to-AI audio ad buy, with agents negotiating and booking a campaign in minutes instead of days.
• Digiday looks at how political campaigns are hiring creators ahead of the midterms, with AdImpact expecting $12 billion in total spending.

To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.