Episode Details

This week in the business of podcasting:

• Sounds Profitable’s Tom Webster finds the share of monthly podcast consumers who name just one genre grew from 12% to 16%, and explains why hosts and publishers should spend more time promoting other shows.
• Audion and YouGov’s new study finds YouTube is the top audio platform in France, and that two-thirds of listeners use video platforms to listen without watching the screen.
• Signal Hill Insights president Paul Riismandel shares three tips for planning a podcast brand lift study, starting about six weeks before the campaign launches.
• Australia’s PodPoll 26 finds YouTube now accounts for 55% of podcast consumption, even as most listeners still prefer audio, and advises treating video and audio as two distinct products.

To find links to these, and every article covered in this week’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.