Episode Details

Today in the business of podcasting:

• Nielsen’s Q3 2026 audio report, built on Edison Research’s Share of Ear data, finds podcasts take 21% of daily ad-supported audio time among U.S. adults. That share rises to 33% among listeners ages 18 to 34.
• Magellan AI’s Q3 2026 podcast advertising benchmarks show podcast ad spend up 18% year over year. Average ad load climbed to 8.86%, and grocery brands increased spending 42%.
• Triton Digital’s Spreaker commits to fighting unauthorized podcast copies after a Podnews investigation. New safeguards include emailing the original feed owner on import and an extra approval step before flagged duplicates can be monetized.
• Spotify and United Airlines now let passengers log into their own Spotify accounts on seatback screens. That brings saved podcasts, video episodes and personalized recommendations on board.

Submissions are open for the Winter update of The Podscape. Submit a new company or update an existing one through the official form by December 1. You can also register for the webinar Clips: Podcasting’s New Front Door, happening Wednesday, November 18 at 2 p.m. ET.

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