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YouTube Strong in Australian Podcasting, Podscribe October Rankings, & More
Episode 1016
Published 2 days, 15 hours ago
Description
Today in the business of podcasting:
- Signal Hill Insights’ Paul Riismandel shares three tips for preparing a podcast brand lift study, from planning six weeks ahead to gathering campaign details and defining objectives.
- Deadset Studios and Insightfully’s PodPoll 26 finds YouTube’s share of Australian podcast consumption has climbed to 55%, while 60% of regular consumers still prefer to listen rather than watch.
- Podscribe’s October 2026 rankings put Crime Junkie first in audio reach and The MeidasTouch Podcast first in monthly plays. Spotify leads both publisher rankings, and Quince takes the top advertiser spot.
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