Episode Details

This week Tom Webster goes down a rabbit hole in The Podcast Landscape data to find out who consumes exactly one podcast genre, and why that group grew from 12% to 16% of monthly consumers in a year while the genre table barely moved. Tom gets into:

• Why Comedy, Political Talk, and Celebrity Interviews all slipped, and where those points went
• Who the one-genre consumer is: older than the stereotype, newer to podcasting, and likely to have found their one favorite show on YouTube or Facebook
• How video platforms and Spotify drove the growth, and why discovery routes that run through other podcasts are missing for these listeners
• What it means for hosts and publishers who hope to hand an audience a second show

Read the full issue here.