Episode Details

This week in the business of podcasting:

• Sounds Profitable, Coleman Insights, and Locked On are hosting a webinar on November 5 at 2pm ET, “The Power of Community: Why Podcasts Matter.” It presents new research among 2,000 Americans on how podcasts build connections with listeners.
• Tom Webster shares survey findings from 5,473 U.S. adults on whether audiences would watch an AI-generated show. Among people who lost a favorite show, 45% would at least somewhat likely watch a new AI season, 41% would not, and views on AI hosts predicted the answer best.
• The Small Business Administration now classifies creator-led businesses, podcasters included, under NAICS 5121. That could make it easier for creators to access microloans up to $50,000 and 7(a) loans up to $5 million.
• Beehiiv now offers dynamically inserted podcast ads. Publishers can open their inventory, including back catalog episodes, to programmatic buyers alongside host-read ads, and keep 50% to 60% of programmatic revenue.
• Tenderfoot TV turned a Radio Rental story into a stop-motion LEGO-style short film on YouTube. Apple Podcasts launched “The Greatest Stories Never Seen,” four animated videos built from podcast audio.

To find links to these, and every article covered in this week’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.