Podcast Episodes
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How B2B Marketers Use Intent Data to Prioritize Accounts
Season 1 Episode 37
Episode 37 of B2B Marketing with Fexingo zeroes in on intent data — the signals that tell you which accounts are actually researching your category. …
2 weeks, 6 days ago
How B2B Marketers Use Customer References to Close Enterprise Deals
Season 1 Episode 36
Enterprise buyers trust peer stories more than any demo. In this episode, Lucas and Luna unpack how B2B marketers systematically source, vet, and dep…
2 weeks, 6 days ago
How B2B Marketers Use Account Tiering to Allocate Budget
Season 1 Episode 35
Episode 35 of B2B Marketing with Fexingo. Lucas and Luna dive into account tiering for enterprise ABM — how to decide which accounts get the full-cou…
3 weeks ago
B2B Event Marketing How to Make Booth Leads Actually Convert
Season 1 Episode 34
Episode 34 of B2B Marketing with Fexingo: Lucas and Luna dig into why most trade show booth conversations disappear into a black hole—and how a struc…
3 weeks ago
How B2B Marketers Use Dark Funnels to Track Hidden Revenue
Season 1 Episode 33
In Episode 33 of B2B Marketing with Fexingo, Lucas and Luna dive into the concept of 'dark funnels'—the untracked, off-platform channels where enterp…
3 weeks, 1 day ago
How B2B Marketers Use Waterfall vs Agile Marketing Methods
Season 1 Episode 32
Episode 32 of B2B Marketing with Fexingo digs into the debate between waterfall and agile marketing methods. Lucas and Luna explore how a mid-market …
3 weeks, 1 day ago
How B2B Marketers Use Sales Intelligence to Personalize Outreach at Scale
Season 1 Episode 31
Episode 31 of B2B Marketing with Fexingo. Lucas and Luna dive into how B2B marketers are using sales intelligence tools to personalize outreach at sc…
3 weeks, 2 days ago
How B2B Marketers Use Zero-Click Content to Generate Demand
Season 1 Episode 30
In this episode, Lucas and Luna explore how B2B marketers are turning to zero-click content — posts that deliver value directly in the feed without r…
3 weeks, 2 days ago
How B2B Marketers Use Customer Advisory Boards to Retain Enterprise Accounts
Season 1 Episode 29
In episode 29 of B2B Marketing with Fexingo, Lucas and Luna dive into the strategic value of Customer Advisory Boards (CABs) for enterprise retention…
3 weeks, 3 days ago
How B2B Marketers Use Pricing Page A-B Tests to Boost Demo Requests
Season 1 Episode 28
Every B2B marketer obsesses over content, intent data, and ABM tiers. But what if the single highest-leverage page on your website is the pricing pag…
3 weeks, 3 days ago