Podcast Episodes
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Why B2B Sales Cycles Still Take 6 Months and How to Shorten Them
Season 1 Episode 7
Lucas and Luna dig into the structural reasons enterprise sales cycles average six to nine months — and what top-performing teams actually do about i…
1 month ago
How Gong Replaced Power BI in B2B Sales Analytics
Season 1 Episode 6
Lucas and Luna dig into a surprising trend: B2B marketing teams are abandoning traditional BI dashboards in favor of conversation intelligence tools …
1 month ago
How B2B Brands Build Trust Through Analyst Relations
Season 1 Episode 5
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B companies leverage analyst relations (AR) to accelerate sale…
1 month ago
How B2B Podcasting Delivers 4x the Pipeline of Webinars
Season 1 Episode 4
In this episode, Lucas and Luna dive into a specific case: how the cybersecurity firm Darktrace used a branded podcast to generate qualified pipeline…
1 month ago
How ABM Cut Customer Acquisition Cost by 30 Percent at Snowflake
Season 1 Episode 3
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how Snowflake used account-based marketing to reduce customer acquisition cos…
1 month ago
How Sixsense Shortened B2B Sales Cycles by 28 Percent
Season 1 Episode 2
In this episode, Lucas and Luna dive into the specific tactic that Sixsense used to cut its average sales cycle from 145 days to 104 days — a 28 perc…
1 month ago
How Demandbase Sliced Its Sales Cycle by 40 Percent
Season 1 Episode 1
In the premiere episode of B2B Marketing with Fexingo, Lucas and Luna dive into a single, revealing case study: how Demandbase, a leading account-bas…
1 month, 1 week ago