Podcast Episodes
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How B2B Marketers Use First-Party Data After the Cookie Crumble
Season 1 Episode 17
Episode 17 of B2B Marketing with Fexingo dives into a practical case study of how a mid-market SaaS company, CloudVector, transformed its account-bas…
4 weeks, 2 days ago
How B2B ABM Nurture Sequences Convert Cold Accounts
Season 1 Episode 16
Episode 16 of B2B Marketing with Fexingo. Lucas and Luna drill into the specific mechanics of nurture sequences for account-based marketing when the …
4 weeks, 2 days ago
How Intent Data Shortened Our B2B Sales Cycle by 22 Percent
Season 1 Episode 15
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how one enterprise software company used buyer intent data from G2 and TechTa…
1 month ago
How Rolling Tier Scoring Transforms ABM Account Selection
Season 1 Episode 14
Episode 14 of B2B Marketing with Fexingo dives into a tactical shift that's quietly reshaping enterprise account selection: rolling tier scoring. Luc…
1 month ago
How Account-Based Marketing Reduced Churn by 25 Percent at VMware
Season 1 Episode 13
Episode 13 of B2B Marketing with Fexingo dives into VMware's account-based marketing strategy that cut enterprise churn by 25 percent in under two qu…
1 month ago
How B2B Marketers Use Predictive Lead Scoring to Boost Conversion by 300 Percent
Season 1 Episode 12
Episode 12 of B2B Marketing with Fexingo dives into predictive lead scoring. Lucas and Luna unpack how one enterprise SaaS company used machine learn…
1 month ago
How B2B Marketers Use First-Party Data After the Cookie Crumble
Season 1 Episode 11
In this episode, Lucas and Luna dive into how B2B marketers are adapting to the loss of third-party cookies by leveraging first-party data from their…
1 month ago
How Gartner Account Tiering Reshapes B2B Marketing
Season 1 Episode 10
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how Gartner's account tiering framework is reshaping enterprise demand genera…
1 month ago
How ABM Flipped Enterprise Revenue at One Cybersecurity Firm
Season 1 Episode 9
Lucas and Luna discuss how a mid-market cybersecurity company applied account-based marketing to enterprise deals and saw a 50 percent increase in av…
1 month ago
How ZoomInfo Uses Buyer Intent Data to Prioritize Accounts
Season 1 Episode 8
This episode of B2B Marketing with Fexingo examines how ZoomInfo leverages buyer intent data to help sales and marketing teams prioritize accounts sh…
1 month ago