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How Rolling Tier Scoring Transforms ABM Account Selection
Season 1
Episode 14
Published 1 month ago
Description
Episode 14 of B2B Marketing with Fexingo dives into a tactical shift that's quietly reshaping enterprise account selection: rolling tier scoring. Lucas and Luna break down why static annual account tiers fail when market conditions change quarterly. They walk through a concrete case—how one cybersecurity vendor rebuilt its tier model around rolling 90-day intent, firmographic, and engagement signals. You'll learn the specific threshold shifts that surfaced 22 new tier-1 accounts in Q1 2026, and why marketing ops teams are replacing 'account tiers' with 'account velocity scores.' No fluff, no vendor pitches—just a usable framework for any B2B team running ABM at scale.