Podcast Episodes
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How B2B Marketers Use Pricing Packaging to Unlock Enterprise Deals
Season 2 Episode 77
Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for enterprise sales. Lucas and Luna unpack how companie…
12 hours ago
How B2B Marketers Use Gong for Deal Coaching
Season 2 Episode 76
Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong to coach sales reps on deal strategy. Using the ex…
1 day ago
How B2B Marketers Use Win-Loss Analysis to Close More Deals
Season 2 Episode 75
Episode 75 of B2B Marketing with Fexingo dives into win-loss analysis — the systematic practice of interviewing buyers who chose you or a competitor …
1 day, 12 hours ago
How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers
Season 2 Episode 74
Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sales-network data — the relationship map hidden insi…
2 days ago
How B2B Marketers Use Net Revenue Retention to Measure Growth
Season 2 Episode 73
Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates healthy B2B companies from churn-heavy ones. Lucas expl…
2 days, 12 hours ago
How B2B Marketers Use AI-Powered Recommendation Engines for Upsells
Season 2 Episode 72
Episode 72 explores how B2B marketers leverage AI recommendation engines to drive upsells and cross-sells in enterprise accounts. Lucas and Luna brea…
3 days ago
How B2B Marketers Use Partner-Led Demand Gen for Enterprise Pipeline
Season 2 Episode 71
In episode 71, Lucas and Luna explore how B2B marketers can leverage channel partners to generate enterprise demand, using a concrete case: a cyberse…
3 days, 12 hours ago
How B2B Marketers Use Community-Led Growth for Enterprise Pipeline
Season 2 Episode 70
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how community-led growth is reshaping enterprise demand generation. They break …
4 days ago
How B2B Marketers Use Account Tiering to Maximize ABM ROI
Season 2 Episode 69
In episode 69 of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use account tiering to focus resources on high-value a…
4 days, 12 hours ago
How B2B Marketers Use Deal Registration to Protect Channel Revenue
Season 2 Episode 68
Lucas and Luna focus on deal registration — how B2B marketers in the channel ecosystem leverage it to prevent partner conflict, forecast accurately, …
5 days ago