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How B2B Marketers Use Pricing Packaging to Unlock Enterprise Deals
Season 2
Episode 77
Published 11 hours ago
Description
Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for enterprise sales. Lucas and Luna unpack how companies like HubSpot and Salesforce use tiered feature bundles, value-based pricing, and decoy effects to drive adoption and revenue. They break down the 'good-better-best' model, how to avoid feature bloat, and why a price increase can actually improve conversion rates. The episode features a concrete example from HubSpot's 2024 pricing overhaul and discusses the psychology behind anchoring and loss aversion in enterprise negotiations. If you're in B2B marketing or product management, this one will change how you think about your pricing page.