Podcast Episodes
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How B2B Marketers Use Sales and Marketing SDR Handoff SLAs
Season 2 Episode 57
In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle a pain point every enterprise marketer knows: the handoff from marketing-qualifi…
1 week, 3 days ago
How B2B Marketers Use Trigger Events in Real Time
Season 2 Episode 56
Lucas and Luna dive into the world of trigger-based marketing for B2B sales. They explore how companies like Gong, 6sense, and Demandbase track real-…
1 week, 3 days ago
How B2B Marketers Use Dark Funnels to Capture Hidden Pipeline
Season 2 Episode 55
Episode 55 of B2B Marketing with Fexingo dives into dark funnels—the un-tracked channels where enterprise buyers research before engaging sales. Luca…
1 week, 4 days ago
How B2B Marketers Use Dark Social to Unlock Revenue
Season 2 Episode 54
In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle one of the most elusive problems in enterprise marketing: dark social — the priv…
1 week, 4 days ago
How B2B Marketers Use Lead Routing to Accelerate Pipeline
Season 2 Episode 53
In this episode, Lucas and Luna explore lead routing — the often-overlooked system that determines whether a qualified lead gets a fast sales follow-…
1 week, 5 days ago
How B2B Marketers Use Competitive Displacement to Win
Season 2 Episode 52
In episode 52 of B2B Marketing with Fexingo, Lucas and Luna dive into competitive displacement — the art of dislodging an incumbent vendor in enterpr…
1 week, 5 days ago
How B2B Marketers Use Customer Advisory Boards to Drive Enterprise Revenue
Season 2 Episode 51
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers leverage Customer Advisory Boards (CABs) to deepen relationsh…
1 week, 6 days ago
How B2B Marketers Use ABM Orchestration Engines
Season 1 Episode 50
In the 50th episode of B2B Marketing with Fexingo, Lucas and Luna dive into ABM orchestration engines — the software layer that sequences personalize…
1 week, 6 days ago
How B2B Marketers Use Sales Playbooks to Shorten Cycles
Season 1 Episode 49
Episode 49 of B2B Marketing with Fexingo dives into the tactical use of sales playbooks to compress long enterprise sales cycles. Lucas and Luna exam…
2 weeks ago
How B2B Marketers Use Video Proposals to Shorten Sales Cycles
Season 1 Episode 48
Lucas and Luna explore how B2B marketers are replacing static PDF proposals with personalized video walkthroughs—cutting decision times by days. They…
2 weeks ago