Podcast Episodes
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How B2B Marketers Use Community-Led Growth to Build Pipeline
Season 1 Episode 47
Lucas and Luna dive into the rising trend of community-led growth for B2B marketing. They explore how companies like Figma and Salesforce have used u…
2 weeks, 1 day ago
How B2B Marketers Use Deal Desks to Close Complex Sales
Season 1 Episode 46
Episode 46 of B2B Marketing with Fexingo dives into the deal desk — the cross-functional team that emerges late in complex enterprise sales to approv…
2 weeks, 1 day ago
How B2B Marketers Use Interactive Content to Qualify Leads
Season 1 Episode 45
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into a specific tactic that's gaining traction among enterprise demand gen teams: …
2 weeks, 2 days ago
How B2B Marketers Use Self-Serve Demos to Generate Pipeline
Season 1 Episode 44
In this episode of B2B Marketing with Fexingo, Lucas and Luna drill into the strategy behind self-serve interactive demos as a demand-generation engi…
2 weeks, 2 days ago
How B2B Marketers Use Product-Led Sales to Convert Free Users
Season 1 Episode 43
Lucas and Luna dive into product-led sales (PLS) — the hybrid go-to-market model that blends product-led growth with traditional sales. They break do…
2 weeks, 3 days ago
How B2B Marketers Use Revenue Waterfall Attribution
Season 1 Episode 42
Episode 42 of B2B Marketing with Fexingo digs into revenue waterfall attribution—a method that maps every marketing touchpoint from first visit to cl…
2 weeks, 3 days ago
How B2B Marketers Use First-Party Data After the Cookie Deprecation
Season 1 Episode 41
Episode 41 of B2B Marketing with Fexingo tackles the biggest shake-up in enterprise demand gen: the deprecation of third-party cookies in Chrome, whi…
2 weeks, 4 days ago
How B2B Marketers Use Partner Co-Marketing to Multiply Reach
Season 1 Episode 40
Episode 40 of B2B Marketing with Fexingo explores partner co-marketing as a demand generation strategy. Lucas and Luna break down how companies like …
2 weeks, 4 days ago
How B2B Marketers Use Lookalike Audiences for Account Targeting
Season 1 Episode 39
Lucas and Luna explore how B2B marketers leverage lookalike audiences to find new accounts that resemble their best customers. They break down the da…
2 weeks, 5 days ago
How B2B Marketers Use Predictive Lead Scoring to Boost Conversions
Season 1 Episode 38
Lucas and Luna dive into the mechanics of predictive lead scoring for B2B marketing. They explore how machine learning models rank leads based on his…
2 weeks, 5 days ago