Podcast Episodes
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How B2B Marketers Use Zero-Party Data for Personalization
Season 2 Episode 67
Lucas and Luna explore how B2B marketers are leveraging zero-party data—information customers intentionally share—to personalize enterprise campaigns…
5 days, 12 hours ago
How B2B Marketers Use First-Party Data Without Third-Party Cookies
Season 2 Episode 66
Episode 66 of B2B Marketing with Fexingo dives into the shift away from third-party cookies and how enterprise marketers are building durable first-p…
6 days ago
How B2B Marketers Use Customer Success Stories as Sales Enablement
Season 2 Episode 65
In this episode, Lucas and Luna explore how B2B marketers turn customer success stories into high-impact sales enablement assets. They break down the…
6 days, 12 hours ago
How B2B Marketers Use Review Sites to Win Enterprise Deals
Season 2 Episode 64
Lucas and Luna dive into how B2B marketers can turn third-party review sites like G2 and TrustRadius into competitive weapons for enterprise sales. T…
1 week ago
How B2B Marketers Use Salesforce to Predict Churn Before It Happens
Season 2 Episode 63
Lucas and Luna dive into predictive churn scoring using Salesforce data. They break down how a mid-market SaaS company called CloudSync used historic…
1 week ago
How B2B Marketers Use Revenue Orchestration Platforms
Season 2 Episode 62
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the world of revenue orchestration platforms - the software layer that connec…
1 week, 1 day ago
How B2B Marketers Use Sales Playbooks for Enterprise Deals
Season 2 Episode 61
Episode 61 of B2B Marketing with Fexingo dives into how enterprise marketers build and deploy sales playbooks for complex, multi-stakeholder deals. L…
1 week, 1 day ago
How B2B Marketers Use Dynamic Pricing in Enterprise Deals
Season 2 Episode 60
Lucas and Luna explore how B2B marketers are using dynamic pricing strategies to close enterprise deals faster and increase deal size. They drill int…
1 week, 2 days ago
How B2B Marketers Use Customer Interviews for Messaging That Converts
Season 2 Episode 59
B2B marketing messaging often sounds generic because it's written in a conference room, not pulled from live customer conversations. In this episode,…
1 week, 2 days ago
How B2B Marketers Use Intent Data to Prioritize Accounts
Season 2 Episode 58
In episode 58 of Fexingo's B2B Marketing show, Lucas and Luna explore how intent data helps enterprise marketers prioritize accounts that are actuall…
1 week, 3 days ago