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How B2B Marketers Use First-Party Data Without Third-Party Cookies
Season 2
Episode 66
Published 6 days, 2 hours ago
Description
Episode 66 of B2B Marketing with Fexingo dives into the shift away from third-party cookies and how enterprise marketers are building durable first-party data strategies. Lucas and Luna break down the real-world case of Snowflake's data clean room partnerships with LiveRamp and how B2B teams are using zero-party data from interactive content to fuel ABM. They also discuss the rise of cohort-based advertising and probabilistic matching as alternatives, and how one mid-market SaaS company used a chat-based quiz to double its qualified lead volume. If you're a B2B marketer wondering how to prepare for a cookieless future without breaking your demand gen engine, this episode gives you a concrete playbook.