Podcast Episodes
Back to Search
How B2B Marketers Use Dark Social to Find Hidden Demand
Season 1 Episode 27
Most B2B buying journeys start in invisible channels — messaging apps, private Slack groups, email forwards — where no click tracking exists. In this…
3 weeks, 4 days ago
How B2B Marketers Use Community-Led Growth to Generate Demand
Season 1 Episode 26
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how community-led growth (CLG) is reshaping enterprise demand generation. They …
3 weeks, 4 days ago
How B2B Marketers Build Thought Leadership That Generates Demand
Season 1 Episode 25
In episode 25 of B2B Marketing with Fexingo, Lucas and Luna dive into the mechanics of using thought leadership for demand generation in enterprise B…
3 weeks, 5 days ago
How B2B Marketers Use Gated Content to Qualify Leads
Season 1 Episode 24
In this episode, Lucas and Luna dive into the strategy behind gated content in B2B marketing. They discuss when to gate, when to ungated, and how to …
3 weeks, 5 days ago
How B2B Marketing Salaries Stack Up in 2026
Season 1 Episode 23
Lucas and Luna break down the latest B2B marketing compensation data from the 2026 Marketing Salary Survey by the B2B Marketing Association. They dis…
3 weeks, 6 days ago
How B2B Referral Programs Cut CAC by 40 Percent
Season 1 Episode 22
Episode 22 of B2B Marketing with Fexingo digs into the underused power of customer referral programs for enterprise sales. Lucas and Luna examine how…
3 weeks, 6 days ago
How B2B Marketers Use Multi-Touch Attribution to Prove Pipeline Impact
Season 1 Episode 21
Lucas and Luna tackle one of the most persistent challenges in B2B marketing: proving which touchpoints actually drive revenue. They unpack a Gartner…
4 weeks ago
How B2B Marketers Use AI to Personalize at Scale
Season 1 Episode 20
In this episode, Lucas and Luna dive into how B2B marketers are using generative AI to create personalized account-based experiences at scale—without…
4 weeks ago
How B2B Sales Teams Use Deal Rooms to Close Faster
Season 1 Episode 19
In this episode, Lucas and Luna explore the rise of virtual deal rooms in B2B sales — collaborative digital spaces where buyers and sellers interact …
4 weeks, 1 day ago
How Partner-Led ABM Deals Close 2x Faster Than Direct Sales
Season 1 Episode 18
Episode 18 of B2B Marketing with Fexingo dives into partner-led account-based marketing — a strategy where co-branded campaigns with channel partners…
4 weeks, 1 day ago