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How Partner-Led ABM Deals Close 2x Faster Than Direct Sales
Description
Episode 18 of B2B Marketing with Fexingo dives into partner-led account-based marketing — a strategy where co-branded campaigns with channel partners cut through enterprise inertia. Lucas and Luna break down a real case from a cybersecurity firm that used joint webinars, co-created content, and shared account tiers to accelerate deals by 2x compared to direct-only outreach. They discuss why partner trust opens doors faster, how to align tiering models between organizations, and the metrics that prove co-selling works. The episode includes concrete steps for building a partner ABM playbook, from account selection to performance tracking. If you're in B2B marketing and wondering why your direct ABM campaigns stall at the 6-month mark, this one's for you.