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How B2B Marketing Salaries Stack Up in 2026
Season 1
Episode 23
Published 3 weeks, 6 days ago
Description
Lucas and Luna break down the latest B2B marketing compensation data from the 2026 Marketing Salary Survey by the B2B Marketing Association. They discuss how roles like demand gen manager and ABM director have seen base salary increases of 12-15% year-over-year, while specialist roles have lagged. The hosts explore why companies are paying premiums for marketers who can prove pipeline influence, and what that means for career growth in enterprise B2B. Specific salary bands for San Francisco, New York, and remote roles are compared, with a focus on the skill sets that command top dollar.