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How Demandbase Sliced Its Sales Cycle by 40 Percent
Description
In the premiere episode of B2B Marketing with Fexingo, Lucas and Luna dive into a single, revealing case study: how Demandbase, a leading account-based marketing platform, compressed its enterprise sales cycle from nine months to just over five. The conversation explores the specific tactics the company used—from intent-data scoring to a radical restructuring of its sales development team—and what those moves mean for B2B marketers wrestling with long, opaque deal cycles. Lucas breaks down the numbers behind Demandbase's win rate improvement, while Luna presses on whether the approach can scale beyond tech companies. No theory, no fluff: just one concrete example that changes how you think about ABM execution. Welcome to a show that earns your commute.