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How Gong Replaced Power BI in B2B Sales Analytics
Season 1
Episode 6
Published 1 month ago
Description
Lucas and Luna dig into a surprising trend: B2B marketing teams are abandoning traditional BI dashboards in favor of conversation intelligence tools for pipeline analysis. The anchor case is Gong, which added CRM-adjacent analytics in 2025 and saw adoption by marketing ops teams at HubSpot and ZoomInfo. They break down why the shift happened, what it means for attribution modeling, and whether tools like Clari and People.ai will follow suit. If your team is still building dashboards in Looker or Power BI, this episode will make you reconsider what 'source of truth' really means in enterprise demand gen.