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How B2B Podcasting Delivers 4x the Pipeline of Webinars
Season 1
Episode 4
Published 1 month ago
Description
In this episode, Lucas and Luna dive into a specific case: how the cybersecurity firm Darktrace used a branded podcast to generate qualified pipeline at four times the rate of their webinar program. They break down the math — $12,000 per episode versus $25,000 per webinar, a 52 percent lower cost per qualified lead — and discuss why long-form audio builds trust in complex B2B sales cycles. Luna pushes back on the time commitment, and Lucas explains the repurposing playbook that turns one episode into 12 content assets. If you're in enterprise marketing and tired of low webinar conversion, this one's for you.