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How B2B Marketers Use Sales Intelligence to Personalize Outreach at Scale
Season 1
Episode 31
Published 3 weeks, 2 days ago
Description
Episode 31 of B2B Marketing with Fexingo. Lucas and Luna dive into how B2B marketers are using sales intelligence tools to personalize outreach at scale. They break down a real case from ZoomInfo's 2025 benchmark report: companies using intent-driven personalization saw a 34 percent lift in reply rates. They discuss the shift from spray-and-pray to informed outreach, the role of firmographic and technographic data, and how to avoid creeping prospects out. Plus, a brief behind-the-scenes moment on how this show stays ad-free. If you're in B2B marketing or sales, this episode will give you a concrete framework for smarter prospecting.