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How B2B Marketers Use Account Tiering to Allocate Budget
Season 1
Episode 35
Published 3 weeks ago
Description
Episode 35 of B2B Marketing with Fexingo. Lucas and Luna dive into account tiering for enterprise ABM — how to decide which accounts get the full-court press and which get efficient nurture. Lucas walks through a specific case from a SaaS company that cut wasted spend by 30% using a three-tier model based on fit, intent, and engagement. Luna challenges whether tiering can miss dark-horse accounts. They discuss scoring models, tier thresholds, and how to adjust tiers quarterly. No fluff — just a tactical framework you can adapt for your own pipeline. Plus, a brief note on why this show stays ad-free and how listeners can support it.