Podcast Episodes
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Inside Hacking the Human Mind: lessons from the world’s most effective brands
Season 1 Episode 101
In this episode, we celebrate our new book Hacking the Human Mind. We share our favorite chapters, unpack the behavioral science behind the brands fe…
4 months, 3 weeks ago
MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work
Season 1 Episode 100
In this 100th episode, MichaelAaron and Richard look back on their favorite moments from the podcast so far, including standout brand case studies li…
4 months, 4 weeks ago
Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
Season 1 Episode 99
In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details c…
5 months ago
Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change
Season 1 Episode 98
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications…
5 months, 1 week ago
CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them
Season 1 Episode 97
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to…
5 months, 2 weeks ago
CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence
Season 1 Episode 96
We’re revisiting our chat with Phil Agnew, creator of the Nudge podcast, to explore how behavioral science shows up in everyday marketing. From prici…
5 months, 3 weeks ago
Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick
Season 1 Episode 95
In this episode, Jo Arden - Chief Strategy Officer at AMV BBDO and Campaign contributor - shares how hope, humor, and smart messaging can drive behav…
6 months ago
How small behavioral nudges can transform culture and performance at work
Season 1 Episode 94
In this episode, we explore how to apply behavioral science to drive culture change and performance inside organizations. From using social proof and…
6 months, 1 week ago
Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
Season 1 Episode 93
In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About Pe…
6 months, 2 weeks ago
Behavioral Science For Agencies: Copywriting
Season 1 Episode 92
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, …
7 months ago