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Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption
Season 1 Episode 110
MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century.…
4 months ago
Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior
Season 1 Episode 109
In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change …
4 months, 1 week ago
Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers
Season 1 Episode 108
MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the …
4 months, 2 weeks ago
Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence
Season 1 Episode 107
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thoma…
4 months, 3 weeks ago
Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers
Season 1 Episode 106
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets…
5 months ago
How small behavioral shifts can help make you happier
Season 1 Episode 105
In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pr…
5 months, 1 week ago
Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back
Season 1 Episode 104
In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about th…
5 months, 2 weeks ago
How to use behavioral science to create positive social impact
Season 1 Episode 103
In this episode, we start our mini-series on behavioral science for social good. This time, we’re discussing how to encourage people to stop smoking.…
5 months, 3 weeks ago
Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus
Season 1 Episode 102
In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevi…
6 months ago
Inside Hacking the Human Mind: lessons from the world’s most effective brands
Season 1 Episode 101
In this episode, we celebrate our new book Hacking the Human Mind. We share our favorite chapters, unpack the behavioral science behind the brands fe…
6 months, 1 week ago