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Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior
Season 1
Episode 109
Published 2 months, 3 weeks ago
Description
In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as the Zorro technique, the “But You Are Free” principle and “Arming Your Advocate” model.