Episode Details
Back to Episodes
Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers
Season 1
Episode 106
Published 3 months, 2 weeks ago
Description
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive framing, and smart incentives drove a 34% rise in ticket sales