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Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence
Season 1
Episode 107
Published 3 months, 1 week ago
Description
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place prices, how charging a small fee is better than giving something for free, and why online retailers should handwrite thank you notes.