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Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back
Season 1
Episode 104
Published 4 months ago
Description
In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” approach to strategy and why insights from B2C marketing also work in B2B.