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Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior
Season 1 Episode 120
In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The H…
1 month, 3 weeks ago
Behavioral Science for Agencies: Strategy
Season 1 Episode 119
In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From th…
2 months ago
The 4 P's of Marketing: Place
Season 1 Episode 118
In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how beha…
2 months, 1 week ago
Interview: Robert West, creator of the COM-B model, on the three forces behind every human behavior
Season 1 Episode 117
In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces beh…
2 months, 2 weeks ago
The 4 P's of Marketing: Product
Season 1 Episode 116
In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. …
2 months, 3 weeks ago
Awarded Campaigns: How Specsavers used humor and consistency to become one of the UK’s most effective brands
Season 1 Episode 115
In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humo…
2 months, 4 weeks ago
The 4 P's of Marketing: Pricing
Season 1 Episode 114
In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They d…
3 months, 1 week ago
Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment
Season 1 Episode 113
In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They d…
3 months, 2 weeks ago
The 4 P's of Marketing: Promotion
Season 1 Episode 112
In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of …
3 months, 3 weeks ago
Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal
Season 1 Episode 111
In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metr…
3 months, 4 weeks ago