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Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal
Season 1
Episode 111
Published 2 months, 1 week ago
Description
In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reach, what drives it across channels, and how brands can plan media more effectively by focusing on real human engagement.