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The 4 P's of Marketing: Pricing
Season 1
Episode 114
Published 1 month, 2 weeks ago
Description
In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how fairness shapes willingness to pay, and how framing upgrades as small differentials can increase conversion.