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Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior
Season 1
Episode 120
Published 1 week, 1 day ago
Description
In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocrisy, and why relatable messengers, simple interventions, and context matter more than most marketers realize.