Episode Details
Back to Episodes
Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment
Season 1
Episode 113
Published 1 month, 3 weeks ago
Description
In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes behavior, and why simple cues can be more powerful than deep persuasion.