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Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
Season 1 Episode 81
This week, behavioral marketer Nancy Harhut joins the podcast to explore how science-backed tactics like social proof, cognitive fluency, and persona…
9 months, 2 weeks ago
How Klarna uses present bias and temporal reframing to make shopping feel irresistible
Season 1 Episode 80
This episode unpacks the behavioral science behind Klarna’s success. Learn how the brand uses present bias and temporal reframing to reduce friction …
9 months, 3 weeks ago
Hacking the Human Mind - Book Preview: Häagen-Dazs
Season 1 Episode 79
In this episode, MichaelAaron and Richard share a first look at their upcoming book Hacking the Human Mind, a guide to applying behavioral science fo…
9 months, 4 weeks ago
Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire
Season 1 Episode 78
In this episode we speak with Uri Gneezy, behavioural economist and professor at the Rady School of Management at UC San Diego. Uri is the author of …
10 months ago
Hacking the Human Mind - Book Preview: Dyson
Season 1 Episode 77
We’re thrilled to announce the upcoming launch of Hacking the Human Mind, A new book exploring how behavioral science powers the world’s most iconic …
10 months, 1 week ago
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
Season 1 Episode 76
In this episode we speak with David Robson, science journalist and author of The Expectation Effect. David explores how beliefs, attitudes and expect…
10 months, 2 weeks ago
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Season 1 Episode 75
In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the forme…
10 months, 3 weeks ago
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
Season 1 Episode 74
In this episode, we chat with Phil Graves, author of Consumerology. As a leading voice on the flaws of traditional market research, he explains why w…
11 months, 1 week ago
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Season 1 Episode 73
In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing …
11 months, 3 weeks ago
Behavioral science for agencies: media planning
Season 1 Episode 72
In this episode we explore how behavioral science can be applied to media planning. We discuss the fundamental attribution error and why this suggest…
1 year ago