Podcast Episodes
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How BMW leveraged the fresh start effect to win over new drivers
Season 1 Episode 90
In this episode, we explore how BMW used behavioral science to grow consideration by targeting fresh starts like home buying, leveraging price relati…
9 months ago
How Halloween candy can teach marketers about choice, memory, and reward
Season 1 Episode 89
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can hel…
9 months, 1 week ago
Behavioral science for agencies: Pitching
Season 1 Episode 88
In this episode, MichaelAaron and Richard explore ways that behavioral science can improve the agency pitch process. From the illusion of effort to t…
9 months, 2 weeks ago
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands
Season 1 Episode 87
In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to m…
9 months, 3 weeks ago
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Season 1 Episode 86
In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to f…
9 months, 4 weeks ago
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Season 1 Episode 85
This week we’re joined by Adam Alter to explore the behavioral forces that drive decision-making. From the psychology of getting unstuck to the power…
10 months ago
Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
Season 1 Episode 84
In this episode, Orlando Wood shares why today’s ads often fail to capture attention—and what brands can do about it. From the power of characters an…
10 months, 1 week ago
Hacking the Human Mind - Book Preview: Pringles
Season 1 Episode 83
MichaelAaron and Richard open with a sneak preview of their upcoming book, Hacking the Human Mind. Next, they revisit the Pringles case study from wa…
10 months, 2 weeks ago
How Heinz used precision and the pratfall effect to make its ketchup unforgettable
Season 1 Episode 82
This episode dives into the behavioral science behind Heinz’s iconic brand. Discover how specificity, self-deprecating honesty, and inviting consumer…
10 months, 3 weeks ago
Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
Season 1 Episode 81
This week, behavioral marketer Nancy Harhut joins the podcast to explore how science-backed tactics like social proof, cognitive fluency, and persona…
11 months ago