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Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Season 1
Episode 86
Published 8 months, 1 week ago
Description
In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to flat-rate bias, we explore how marketers can use behavioral science to influence value perception and drive smarter pricing decisions.