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Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
Season 1
Episode 84
Published 8 months, 3 weeks ago
Description
In this episode, Orlando Wood shares why today’s ads often fail to capture attention—and what brands can do about it. From the power of characters and music to the science of right-brain appeal, he reveals how to make advertising more effective, memorable, and emotionally engaging.