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Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands
Season 1
Episode 87
Published 8 months ago
Description
In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral signals that shape consumer perception and drive long-term brand value.