Podcast Episodes
Back to Search
How Klarna uses present bias and temporal reframing to make shopping feel irresistible
Season 1 Episode 80
This episode unpacks the behavioral science behind Klarna’s success. Learn how the brand uses present bias and temporal reframing to reduce friction …
11 months, 1 week ago
Hacking the Human Mind - Book Preview: Häagen-Dazs
Season 1 Episode 79
In this episode, MichaelAaron and Richard share a first look at their upcoming book Hacking the Human Mind, a guide to applying behavioral science fo…
11 months, 2 weeks ago
Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire
Season 1 Episode 78
In this episode we speak with Uri Gneezy, behavioural economist and professor at the Rady School of Management at UC San Diego. Uri is the author of …
11 months, 3 weeks ago
Hacking the Human Mind - Book Preview: Dyson
Season 1 Episode 77
We’re thrilled to announce the upcoming launch of Hacking the Human Mind, A new book exploring how behavioral science powers the world’s most iconic …
1 year ago
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
Season 1 Episode 76
In this episode we speak with David Robson, science journalist and author of The Expectation Effect. David explores how beliefs, attitudes and expect…
1 year ago
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Season 1 Episode 75
In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the forme…
1 year ago
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
Season 1 Episode 74
In this episode, we chat with Phil Graves, author of Consumerology. As a leading voice on the flaws of traditional market research, he explains why w…
1 year ago
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Season 1 Episode 73
In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing …
1 year, 1 month ago
Behavioral science for agencies: media planning
Season 1 Episode 72
In this episode we explore how behavioral science can be applied to media planning. We discuss the fundamental attribution error and why this suggest…
1 year, 1 month ago
How Five Guys uses the illusion of effort to make their burgers taste even better
Season 1 Episode 71
In this episode, we look at the story of Five Guys and how they used behavioral science to become one of the most successful brands in the ‘better bu…
1 year, 2 months ago