Episode Details
Back to Episodes
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Season 1
Episode 73
Published 11 months, 3 weeks ago
Description
In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lead to big behavioral effects.