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Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
Season 1
Episode 74
Published 11 months, 1 week ago
Description
In this episode, we chat with Phil Graves, author of Consumerology. As a leading voice on the flaws of traditional market research, he explains why what customers say often differs from what they do. He also highlights the mechanisms behind purchase decisions and explores how behavioral science offers a more reliable lens for understanding real consumer behavior.