Podcast Episodes
Back to SearchSaaS Pricing: Why Higher Prices Increased Conversion
Episode 273
DocSend was free for three years. When Russ Heddleston added a $10/month plan, conversion went up. When he raised SaaS pricing to $150/month, convers…
5 years, 2 months ago
Competitive Differentiation: Speed Over Features Won
Episode 272
Grant Deken spent six years building and selling an influencer marketing platform called Grapevine. During that time, he watched hundreds of advertis…
5 years, 2 months ago
SaaS Sales Process: Six-Figure Deals From Dorm Room
Episode 271
Sonny Patel started Insurmi out of his dorm room after seeing how outdated insurance technology was. He spent 18 months building a B2C comparison sit…
5 years, 3 months ago
SaaS Branding: Typeform's Path to 100K Customers
Episode 270
Paul Campillo was a social worker helping adults out of San Quentin find jobs. Then he accidentally filled out a Typeform job application and became …
5 years, 3 months ago
Niche SaaS: 450 Interviews Before Writing One Line of Code
Episode 269
Shruti Ghatge sent 2,500 cold emails and got zero replies. She and her co-founder spent eight months building InVision prototypes for their niche Saa…
5 years, 4 months ago
SaaS Without Funding: A $20K Pre-Sale Built Chili Piper to $5M
Episode 268
Nicolas Vandenberghe told his first potential customer he could build them a solution for $20,000. They paid upfront. That pre-sale launched Chili Pi…
5 years, 4 months ago
Customer Success: How Gainsight Created the Category to $156M
Episode 267
When Nick Mehta joined Gainsight in 2013, customer success as a category did not exist. There were no tools, no job titles, no conferences. He did no…
5 years, 4 months ago
Founder-Led Sales: $40K Grant to 8,000 Customers via PatSnap
Episode 266
Jeffrey Tiong started PatSnap with a $40,000 university grant, spent a third on servers, and took two years to ship a product full of bugs. His path …
5 years, 5 months ago
SaaS Branding: How Redefining Your Category Grew This to $5M ARR
Episode 265
Rob Loewenthal walked away from running a radio network to build a podcast platform in one of the most crowded markets in SaaS. His SaaS branding str…
5 years, 5 months ago
Starting a SaaS: 3 Years to First Customers, Then 70 Countries
Episode 264
Three PhDs in Greece spent two years building a self-funded SaaS product in a bunker. When they emerged, nobody wanted to buy it. It took another ful…
5 years, 5 months ago