Podcast Episodes
Back to SearchSaaS Pricing: From $79 to $500 Against Free Competitors
Episode 293
Iris Shoor got her first customer 30 minutes after turning on Facebook ads - for less than $50. The product was clearly working. Then she killed it. …
4 years, 6 months ago
SaaS Sales Strategy: 500 Handwritten Letters to 7 Figures
Episode 292
Zandra Moore and her co-founders carried a server across a car park to start their company. Then they wrote 500 handwritten letters to software vendo…
4 years, 8 months ago
Product-Led Growth: 2 People, No Funding, Nearly $1M ARR
Episode 291
Esben Friis-Jensen went from co-founding a VC-backed security company with 200 employees and $37 million in funding to a bootstrapped product-led gro…
4 years, 8 months ago
Niche SaaS: Bar Surveys to $2M ARR Leasing Platform
Episode 290
Steve Carroll sent his co-founder into New York bars to ask strangers how they paid their rent. Some women thought it was a pickup line - until they …
4 years, 8 months ago
Startup Funding: Landing Page to 60K Users to 1.2M Raised
Episode 289
Holly Stephens built a landing page in 24 hours for a product that didn't exist - just a description of a tool that would make it easier to add subti…
4 years, 9 months ago
SaaS Monetization: From Free API to Multi-Million ARR
Episode 288
Ben Dowling built a free API over a weekend to save himself time looking up IP addresses. A year later, he reluctantly added SaaS monetization plans …
4 years, 9 months ago
Finding Product-Market Fit: 10 Customers with No Product
Episode 287
Dover got its first 10 customers without a product, website, or even a company name. For nine months, the three co-founders manually reviewed resumes…
4 years, 9 months ago
SaaS Branding: Why Buyer Personas Fail and How to Fix Them
Episode 286
Most SaaS companies build buyer personas around demographics like job titles, age, and gender - then wonder why those personas collect dust. Adrienne…
4 years, 9 months ago
First SaaS Customers: AppSumo to $1.5M ARR
Episode 285
Dean McPherson launched Paperform on AppSumo and sold 3,000 lifetime deals - but every customer paid a one-time price, leaving him with zero recurrin…
4 years, 10 months ago
SaaS Product Validation: 3 Pivots Before Finding Fit
Episode 284
SpotDraft tried selling to freelancers - no one would pay. They moved to Fortune 500 companies through a channel partner - but each customer took mon…
4 years, 11 months ago