Podcast Episodes
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Sneaker Dunk: Jobs-to-Be-Done Marketing for a Specialist Worker
This explains how Sneaker Dunk, a Japanese online marketplace for sneakers and other collectibles, achieved rapid growth by applying the "Jobs-to-Be-…
1 year, 2 months ago
Google's AI Strategy: Escaping the Innovator's Dilemma
This examines how Google successfully navigated the "innovator's dilemma", a phenomenon where established companies struggle to adapt to disruptive i…
1 year, 2 months ago
Bentley: Branding Through Experience and Emotion
This explores the concept of branding through the lens of luxury automobile manufacturer, Bentley.
It posits that a strong brand is built upon foster…
1 year, 2 months ago
Digital Detox: Reclaiming Focus Through Deep Immersion
This presents an overview of the book "ネット断ち (齋藤孝)" (Net Abstinence by Saito Takashi), which advocates for a "digital detox" to combat "electrical le…
1 year, 2 months ago
Kao's Brand Revolution: From Consumer to Lifestyler
This episode discusses Kao's strategic shift from viewing customers as "consumers" to "lifestylers" as a key factor in their corporate turnaround.
In…
1 year, 2 months ago
Japanet Takata's Two-Step Benefit Storytelling
This episode explains Japanet Takata's successful marketing strategy, focusing on their "two-step benefit storytelling" approach.
This method moves b…
1 year, 2 months ago
Kao Pyuora: Six Steps to Marketing Success
This episode outlines Kao's Pyuora: Six Steps to Marketing Success, detailing a comprehensive marketing strategy exemplified by their Pyuora Carbonat…
1 year, 2 months ago
Seventeen Ice: Customer-Centric Marketing 4P
This episode analyzes Ezaki Glico's "Seventeen Ice" brand, detailing how it achieved record sales despite its maturity by implementing a customer-cen…
1 year, 2 months ago
TimeTree: Uncovering Value from Unexpected Use Cases
This episode explores how the TimeTree calendar sharing application discovered and capitalized on an unforeseen user behavior: fans utilizing its pub…
1 year, 2 months ago