Podcast Episodes

OMRON's Business Opportunity Discovery and Value Creation

This episode describes Omron Field Engineering's solution to the challenges faced by retail and food service businesses as they adopt more digital eq…

1 year, 2 months ago

Darkened Tomato: Transforming Weakness into Strength Marketing Strategy

This episode explores the marketing success of "闇落ちとまと" (Darkened Tomato), a product that creatively transformed a perceived weakness, black marks on…

1 year, 2 months ago

Costco's High-End Strategy Through Marketing 4P

This episode discusses Costco's strategic marketing approach in the US, focusing on its shift to include high-end merchandise alongside its tradition…

1 year, 2 months ago

Yogurt Partheno's Two-Step Value Design

This episode discusses marketing principles and the importance of customer understanding, using the case of Morinaga Milk Industry's "Partheno" Greek…

1 year, 2 months ago

Japan Starbucks: Mission, Vision, and Values

This episode explores the importance of a company's mission and vision, using Starbucks in Japan as a key example.

It highlights how Starbucks’ clear…

1 year, 2 months ago

Business Geopolitics and Economic Security Strategy

This review discusses the book "Business, Geopolitics, and Economic Security," emphasizing the critical need for companies to move beyond basic under…

1 year, 2 months ago

Nissin Branding Strategy: Core Value and Change

This episode discusses brand longevity and how products can remain popular over many years.

Using Nissin Food Products as a case study, specifically …

1 year, 2 months ago

P&G Approach: From Data to Decision and Execution

This piece, inspired by a Harvard Business Review article on P&G's data utilization, emphasizes the critical importance of moving beyond simply under…

1 year, 2 months ago

Good Customer Insight from FANCL's Moisturizing Face Wash

This episode discusses customer insight in marketing, defining it as the hidden, often unarticulated truths about consumers that drive their behavior…

1 year, 2 months ago

Capturing Marketing Moments: P&G's Approach to Business Opportunity

This episode discusses the marketing concept of "moments," which are described as significant instances in consumers' daily lives that offer opportun…

1 year, 2 months ago