Podcast Episodes
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Lawson Store 100: Mastering Retail Media for Sales Growth
This explores Lawson Store 100's comprehensive retail media strategy, emphasizing the seamless integration of advertising with in-store experiences t…
1 year, 2 months ago
KATE Licca Branding Through Early Customer Experience
This discusses KATE LICCA, a collaborative product between the cosmetics brand KATE and the doll brand Licca-chan, emphasizing its strategic role in …
1 year, 2 months ago
Job Theory: Customer Progress and Product Adoption
This explores "Job Theory" (Jobs to Be Done), a marketing concept where products and services are viewed as "workers" hired by customers to complete …
1 year, 2 months ago
Kao Koremo! Turning Unknown Daily Goods into Loved Brands
This describes Kao's "Kao Koremo!" app, a marketing initiative designed to transform their unbranded, utility-focused products into recognized househ…
1 year, 2 months ago
Anker Store & Cafe Expanding Customer Reach
This episode discusses Anker's new cafe strategy, which challenges the conventional marketing wisdom of narrowing target customer segments.
By openin…
1 year, 2 months ago
Daiwa Steel Tube Industries Sales and Marketing Synergy in B2B
This discusses B2B digital marketing strategies through the case study of Daiwa Steel Tube Industries, a long-established steel manufacturer.
It high…
1 year, 2 months ago
Rookie OL Turnaround Business Story Basics Marketing Strategy
This analyzes "Rookie OL's Guide to Consistent Marketing Strategy," a business novel that teaches marketing principles through a narrative about a yo…
1 year, 2 months ago
Toyota GR: The Art of Customer-Centric Marketing
This examines Toyota GR's marketing approach, highlighting how the brand identifies and caters to diverse customer segments.
It emphasizes the crucia…
1 year, 2 months ago
Tamagotchi Paradise: Crafting Enduring Brands
This examines how the Tamagotchi brand has achieved lasting popularity across generations.
It introduces the newest Tamagotchi device, "Tamagotchi Pa…
1 year, 2 months ago
ABC Cooking Studio Tablet Lesson Leverage Existing Assets for New Value
This explores how ABC Cooking Studio successfully launched a tablet-based cooking lesson by leveraging existing assets to create new customer value a…
1 year, 2 months ago