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Applying Job Theory for Marketing Case Study and Insights
This episode explores Job Theory as a powerful marketing concept for understanding customers and developing value propositions.
It introduces the PJM…
1 year, 1 month ago
BtoB Problem and Issue Setting Framework
This episode outlines a three-step framework for BtoB businesses to achieve results by focusing on their customers.
First, it emphasizes understandin…
1 year, 1 month ago
Nurturing Future Customers: Yanmar's Symbiosis Farm Strategy
This discusses the importance of engaging "future customers" (those who won't buy immediately but might later), contrasting this with focusing only o…
1 year, 1 month ago
10COINSKAMPO: Marketing through Moments of Truth
This discusses how Nippon Chozai's private brand traditional Japanese medicine series, 10COINSKAMPO, aims to capture customers by focusing on "Moment…
1 year, 1 month ago
Essential Intuition in Marketing: Kurashicom and Ajinomoto Case Study
This piece discusses how companies typically rely on external data and surveys to understand customer needs, often struggling to grasp what customers…
1 year, 1 month ago
Decoding Consumer Needs for Value Proposition
This episode discusses strategies for identifying and understanding customer needs, moving beyond superficial survey responses to uncover unspoken an…
1 year, 2 months ago
Daikin KPI Design for Long Purchase Cycles
This examines the strategy for setting Key Performance Indicators (KPIs), using the example of Daikin, an air conditioner manufacturer.
It highlights…
1 year, 2 months ago
Kirin Afternoon Tea: Bridging the Perception Gap
This episode examines Kirin's "Gogo no Kocha" (Afternoon Tea) brand and its marketing strategy to bridge the gap between the brand's current reality …
1 year, 2 months ago
Asics: Understanding Customers, Not Competitors
This episode emphasizes that a company's true competition lies not in other businesses, but in understanding and adapting to ever-changing customer n…
1 year, 2 months ago
Winning with Category Entry Points
This episode explains the marketing concept of Category Entry Points (CEPs), which are the situational "entry points" or contexts that lead consumers…
1 year, 2 months ago