Podcast Episodes
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Suntory Building an Insightful Organization with SECI Model
This provides an overview of Suntory's "insightful organization," which leverages the SECI model for knowledge creation.
The SECI model outlines a fo…
1 year, 1 month ago
Yamada Denki: Google P-MAX as the Effective Worker
This examines Yamada Denki's successful implementation of Google's P-MAX advertising tool, analyzing it through the lens of "Jobs to Be Done (JTBD) t…
1 year, 1 month ago
Repurposing Wire Mesh for Brand Perception Shift
This explores how Kyowa Kogyo, a manufacturer of industrial wire mesh, transformed its brand image by embracing "perception change" as a marketing st…
1 year, 1 month ago
The Lonely Ant: Solitude's Impact on Life
This offers an overview of the book, "The Loneliness of Ants and Human Health" by Akiko Kotoh, which explores the profound impact of social isolation…
1 year, 1 month ago
chocoZAP's Self-Marketing: Building Customer Preference Across the Company
This explains how chocoZAP, a 24-hour self-service gym, achieved rapid growth by internalizing its marketing efforts instead of relying heavily on ad…
1 year, 1 month ago
Fukuroshosabo Bias Break Innovation in Book Cafe Experience
This explores the concept of "bias break," a strategic approach to innovation that involves intentionally challenging ingrained assumptions and indus…
1 year, 1 month ago
Boosting Established Brands Through Marketing Innovation
This emphasizes the strategic importance of revitalizing established brands rather than solely focusing on new product development when sales stagnat…
1 year, 1 month ago
AirCloset: Four Steps to New Business Success
This outlines four crucial steps for successful new business development, drawing insights from the case study of AirCloset, a monthly fashion rental…
1 year, 1 month ago
BEAUM Winning the Right Battlefield
This emphasizes that business success hinges on identifying the appropriate "battlefield" or market.
It argues that understanding where to compete is…
1 year, 2 months ago
CYCY Strategic Customer Shift in Okinawa's Share Cycle
This episode focuses on its strategic shift in target customers.
Initially aimed at tourists, CYCY pivoted its focus to local residents after realizi…
1 year, 2 months ago