Podcast Episodes
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Marketing to Single-Person Households: Breaking Assumptions to Adapt Market Change and Customer Mindset
This analysis explores the case of "Ohitorisama no Ie," a housing product by Base Home, highlighting the importance of questioning traditional assump…
1 year, 1 month ago
Mizuno CUSHIONREVO PRO Cross-Industry Innovation
This piece examines how Mizuno developed the CUSHIONREVO PRO baseball cleat by applying innovation from another industry.
Traditionally, baseball cle…
1 year, 1 month ago
Customer Centricity Through History and Business
This discusses the importance of customer-centricity in marketing, emphasizing the need to understand customers from their perspective rather than so…
1 year, 1 month ago
Kirin Namacha Rebranding with Jobs to Be Done
This piece examines how Kirin Namacha successfully rebranded by applying the Jobs to Be Done theory.
It explains that this theory views products as "…
1 year, 1 month ago
Nissin's Surume Cycle Marketing Strategy
This episode describes Nissin Foods' "Surume Cycle" marketing strategy, which aims to create a continuous loop of consumer engagement.
The cycle begi…
1 year, 1 month ago
Barchica03: Finding Untapped Customers for Empathy Marketing
This analysis examines how the dining complex Barchica03 in Osaka, Japan, achieved success by utilizing empathy marketing.
Instead of targeting the g…
1 year, 1 month ago
Shabuyo Redefining Value as a "Food Theme Park"
This episode examines the case of Shabuyo, a Japanese all-you-can-eat shabu-shabu restaurant chain, and its strategy to redefine its customer value a…
1 year, 1 month ago
Entrepreneurs and Business Textbook from Age 13 Year Olds
This review explores a novel titled "Thirteen Year Olds' Business Textbook," which presents business fundamentals through a fictional narrative.
The …
1 year, 1 month ago
Mitsui Sumitomo Insurance: Category and Brand Entry Point Marketing
This episode examines how companies can improve customer recall and sales, particularly for products not frequently considered.
It introduces two cru…
1 year, 1 month ago
Nunobiki Falls: Reinterpreting for Tourism Marketing
This analysis explores the successful tourism marketing strategy employed by the city of Kobe, Japan, using the Nunobiki Falls as a central example. …
1 year, 1 month ago