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Pattojyutto Jobs to Be Done Theory Marketing
This explains Job Theory, a marketing concept focusing on what consumers truly seek: the "job" they want to accomplish rather than just product speci…
1 year, 1 month ago
Kawai Juku: Choosing Winning Business Battlefield
This outlines a business strategy framework centered on identifying the most advantageous "battlefield" for a company's "strengths." It emphasizes th…
1 year, 1 month ago
Anker's Experiential Marketing with Creating Usage Scenarios
This explores experiential marketing through the example of Anker, a mobile battery and electronics company.
It highlights the importance of creating…
1 year, 1 month ago
Book Frontline: Crisis Management Principles from Diamond Princess
This offers an overview of the book "Frontline" by Jun Masumoto, which chronicles the COVID-19 outbreak on the Diamond Princess cruise ship in 2020. …
1 year, 1 month ago
Job Theory: Unveiling Customer Needs for Market Success
This introduces "Job Theory," a marketing concept focusing on understanding customer needs.
The Job theory posits that customers "hire" products or s…
1 year, 1 month ago
JINS 360° Crafting Customer Choice Through Marketing
This describes how JINS, an eyewear company, developed and marketed its "JINS 360°" unbreakable glasses by focusing on customer-centric strategies.
I…
1 year, 1 month ago
Ajinomoto Junior High School Event PR First Advertising Second Strategy
This discusses Ajinomoto's "PR First, Advertising Second" marketing strategy, exemplified by their "Ajinomoto Junior High School" event.
This approac…
1 year, 1 month ago
Siroca's Blender: From Niche to Kitchen Staple Strategy
This analyzes Siroca's "Ouchi Chef Blender" strategy for transforming a niche kitchen appliance into an everyday staple, a challenge often faced by s…
1 year, 1 month ago
Lawson's No-Topping Ramen: The Strategy of Not Doing
This discusses Lawson's "no-topping" ramen strategy, highlighting the company's success with its "Soup Gekiuma!" cup noodle series, which sold 1.8 mi…
1 year, 1 month ago
Research-Driven Innovation: Questions to New Ideas
This outlines the core principles and practical applications of "Research-Driven Innovation: From Questions to New Ideas," a book by Yuki Anzai and H…
1 year, 1 month ago