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New Balance: Category and Brand Entry Points
The episode introduces two crucial marketing concepts: Category Entry Points (CEPs) and Brand Entry Points (BEPs).
CEPs describe the moments when con…
1 year ago
Yoshigai Kamaboko: Reviving a Legacy with the Strategy of the Disadvantaged
This episode examines how Yoshigai Kamaboko, a traditional Japanese kamaboko (fish cake) maker, revitalized its business from the brink of closure by…
1 year ago
Orbiting Classroom: Science, Second Chances, and Learning's Joy
This episode offers a comprehensive review of the novel "Orbiting Classroom" (Sora Wataru Kyoushitsu) by Shin Iyohara, focusing on its core themes an…
1 year ago
Handsman's Critical Core Strategy
This episode explores the concept of a "critical core" strategy through the case study of the Japanese home center, Handsman.
This strategy involves …
1 year ago
P&G Logistics Powers Retail Execution
This episode explores the significant impact of effective logistics on a company's retail success, using P&G's historical collaboration with Tupperwa…
1 year, 1 month ago
Jobs Theory for Customer Understanding and Marketing
This episode explains the "Jobs to Be Done" (JTBD) theory, which focuses on understanding the underlying progress customers want to make in specific …
1 year, 1 month ago
Charmant's Robot Solving Business Problems with Job Theory
This episode examines a Japanese eyewear manufacturer, Charmant, and its implementation of general-purpose robots in its factory through the lens of …
1 year, 1 month ago
The Ureshino Tea Story: Raising Value and Raising Price
This episode examines how the Ureshino tea region in Japan transformed its product from a freely available commodity into a high-value, premium exper…
1 year, 1 month ago
Pocari Sweat's Categorhy Entry and Brand Point Marketing
This episode discusses marketing concepts related to how consumers decide what to purchase, focusing on two key "entry points."
The first is the Cate…
1 year, 1 month ago
Kao Essential: Brand Revival BGC and UGC Synergy
This episodet examines how Brand Generated Content (BGC) and User Generated Content (UGC) can be strategically combined to revitalize a brand.
It exp…
1 year, 1 month ago