Podcast Episodes
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Ajinomoto's Fifth Season Marketing Adapting to Climate Change
This examines Ajinomoto's "Goki Sousama Project," an innovative marketing strategy that addresses the prolongation of summer due to climate change in…
1 year ago
PMF - Achieving and Sustaining Product Market Fit
An in-depth look at Product Market Fit (PMF), a crucial concept for new business ventures.
They explain what PMF is, describing it as a state where a…
1 year ago
Kimetsu Movie "Opening Act to Main Event" Marketing
This analyzes the unprecedented success of the movie "Demon Slayer: Kimetsu no Yaiba - To the Hashira Training" by examining its marketing strategies…
1 year ago
Multifunction Copiers and Oshikatsu Fandom Job Theory
This explores the relationship between multifunction copiers in convenience stores and "Oshikatsu", a Japanese term for enthusiastic fan activities. …
1 year ago
Seiai High School Baseball Team Building an Autonomous Team
This overview describes a book about a transformative approach to team building at Hirosaki Gakuin Seiai High School's baseball club.
It details how …
1 year ago
A Journalist's Viral Unlearning: Customer-Centric Web Articles
This provides an overview of a book by Tomohiko Saito, a seasoned newspaper journalist, titled "What a Newspaper Journalist Thought About to Make Web…
1 year ago
Seven Cafe Tea: Five Ways to Increase Customers
This examines how Seven Cafe Tea, a freshly brewed tea service offered by Seven-Eleven, serves as a case study for increasing customer numbers in bus…
1 year ago
G-SHOCK ID Integration Redefining Customers and Value
This discusses how Casio's integration of its customer ID system (CASIO ID) revolutionized their marketing strategy, particularly for their G-SHOCK b…
1 year ago
Customer Insight Case Studies in Root Cause Discovery
This explores customer insights, defining them as the hidden psychological motivators and unconscious desires that drive consumer behavior. It emphas…
1 year ago
Marketing Insights from Customer Psychology and Behavior
This explore the critical role of deep customer understanding in successful product development and marketing.
It highlights that the "answers" for i…
1 year ago