Podcast Episodes
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Seven-Eleven: Beyond Satisfaction and Understanding Changing Customer Needs
This episode emphasizes that customer satisfaction can lead to future disinterest, urging companies like Seven-Eleven to recognize that their true co…
1 year ago
The SECI Model in Practice for Knowledge Creation
This episode examines the SECI model, a framework for organizational knowledge creation that illustrates how tacit and explicit knowledge interact th…
1 year ago
Cook Do Oyster Sauce: Category and Brand Entry Points
This episode discusses the marketing strategy behind Ajinomoto's "Cook Do Oyster Sauce Genkai-men" (Limit Noodles) campaign, which aims to expand the…
1 year ago
Anmaoh: Moment Marketing for Customer Needs
This episode introduces moment marketing, a strategy that focuses on understanding customer needs by considering their "situation" and "state" to ide…
1 year ago
UMAMI COLA: Bias Break Innovation in Beverages
This episode analyzes UMAMI COLA's innovative marketing strategy, termed "bias break," which involves challenging established industry norms.
It deta…
1 year ago
Nissin Cup Noodle Emoide Package Campaign for Moment of Truth
This episode examines Nissin Cup Noodle's "Emoide" (Emotional Memories) campaign, which leverages consumer recollections to enhance brand engagement.…
1 year ago
Deceptive Brain: Unmasking Black Marketing Tactics
This episode explores the concept of "black marketing," examining how various tactics exploit the human brain's vulnerabilities to influence purchasi…
1 year ago
Takarashuzo Mirin: Visualizing Customer Value and Brand Concept
This episode uses the case study of Takara Shuzo mirin. It explains how companies can address the challenge of products with inherent benefits that c…
1 year ago
Saison Black Card: Redefining Customer Value
This episode explores Credit Saison's approach to redefining customer value, specifically through their Black Card program.
It highlights the critica…
1 year ago
Bias Break and Essential Intuition in the AI Era
This episode introduces two crucial human-centric skills for the AI era: "Bias Break" and "Essence Intuition."
Bias Break encourages challenging prec…
1 year ago